Kelling Group
Client
Kelling Group
Overview
We built a digital ecosystem strong enough to support three leading brands, developing a better website, a sustained digital presence and a pipeline that supports long-term growth.
- Organic Content
- Search
- UX Design
The challenge
Three brands, one website
Kelling Group is a leading supplier of strategic equipment to construction and infrastructure projects. But with three separate brands to support, their digital presence was not deep enough to build genuine engagement.
We were enlisted to create a comprehensive digital presence that would properly serve each brand. Which meant ensuring resources were evenly distributed and each brand had a distinctive feel across the entire digital journey.
The solution
Delivering at every touchpoint
The project began by laying the right foundations: a highly detailed, easy to navigate website that provided a depth of information competitors could not compete with. But we knew simply creating a website was not enough.
Instead, we expanded the scope to cover every aspect of the digital buyer journey – ensuring each of Kelling’s brands clearly communicated their value and helped customers understand their offering.
That meant combining high-value content such as infographics or an eco-calculator through to driving traffic across search including both organic and paid. All of which was carefully tracked, to ensure the brand could capitalise on their investment over the long-term.
The results
A digital presence to match their ambitions
Kelling Group started the process with three market-leading businesses. We turned them into three genuine brands, each garnering 1,000s of website visitors – and experiencing the commercial growth to back that up.
26.4%
increase in conversions
38%
increase in engagement
29%
increase in returning visitors
49%
increase in unique users
