Beauty Beloved
Launching an e-commerce from scratch can be daunting, especially with only 12 weeks from inception to launch. Not only do we make it happen, we beat initial 6 month projections by 39% too.
Scope.
Beauty Beloved began with a simple dream: to build a make-up e-commerce site that could compete with the best.
With a slew of top-of-the-line products from well-known brands and the drive to cultivate a tasteful brand to match them, that dream was well on its way to becoming reality. They just needed the website and media that would make it happen.
Brand New.
The brand needed to be fun and feminine, striking exactly the right tone – classy but playful, sophisticated but relatable.
We designed a logo to reflect this – half clean and stylish, half playful and distinct – and a colour scheme to complement to it, mixing cool fresh pastels with sharp, dynamic gloss.
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Serif/ Sans
Love Heart
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COLOURS & CURLS.
With brand established, it was time to build a site. Flawless functionality is non-negotiable with an e-commerce site, so we began by ensuring everything from the payment system to the product pages were faultless.
Then we could put in the colours and curls.
We matched the branding with a series of glamorous product and lifestyle images. Then we made sure the pages were filled with clean white space, for maximum impact.
Building the audience.
With the site complete and the brand perfected, all that was left was building an audience. By combing paid online advertising and organic social marketing, we found ourselves a specific niche within the intimidatingly broad church of makeup, building a stellar online presence which has helped the brand go from strength to strength, beating projections for the first 6 months by 39%.
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Leeds
The Leeming Building
Vicar Lane
LS2 7JF
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16 Great Chapel St
W1F 8FL
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